JC Decaux and Tag Heuer Surface Application deployed to Heathrow T5

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This is really the start of a number of posts that I have been meaning to put together for a while now. These are centred around how to rapidly build prototypes. It’s a technique that I use on a regular basis both for WPF and for Silverlight. In order for me to get across how effective this is it seems only right to provide context of how you can also take advantage of this technique.

More about that later, for this particular implementation I partnered with Splendid in order to produce an interactive experience for travellers at London Heathrow T5 lounges. The brief was to help raise brand awareness of the new Tag Heuer watches available and take advantage of the collaborate aspects provided by Surface.

The Tag Heuer Surface application has three main areas of functionality, all driven by the concept of time.


Travel Guide: The application displays the current time at your departure destination, displayed on a Tag Heuer watch display with moving hands. Using a stylized world map passengers can choose popular destinations and explore local time, travel duration and view local landmarks.


Sports Finder: Tag Heuer have a number of sports stars as ambassadors, we chose Lewis Hamilton as the trial location was the UK. Passengers can explore the world find the next Grand Prix including a  countdown and images of last years race.

09_collection_detail1_resizeWatch Explorer: A Tag Heuer Application wouldn’t be quite right without the ability to explore their classic  watch collection, passengers can use gesture to explore high-res images of the men’s and women’s collections with the ability to sign-up for an email on your favourite watch. The email contains details of the watch and your nearest location to purchase.

For a UX developer there are some really rather cool interactions used in each of the areas. I am going to try and give a higher level overview of these areas  below and then jump into the detail in separate posts. The first of these are interactions present in each of the different functional pillars of the experience illustrated above and were designed so that visual elements could be placed into specific areas, animation of these items on and off screen and designed in such away that data bound objects provided the visual positioning information. The solution I used here was a combination of strongly typed data templates with model objects that contained the required coordinates of where to be positioned on screen and styles to create the required interactions.

When deconstructing the visual design I knew that the ScatterView Control would do the job nicely and having the coordinates in the model meant that we can take full advantage of data binding as each ScatterView Item has a centre and orientation DP which can be used to achieve this layout. Using a different ScatterViewItem Style provided the ability to choose different interactions and visuals based on which area of functionality is in use. Note there are 2 styles for the map points; a style for map points which are right aligned and a style for those which are left aligned. Using the strongly typed data templates and the use of data binding provides a clean and easy to achieve solution that provided the required interactions. The application was aware of its state and by changing the data based on state the usage of the strongly typed data templates come into their own as these state changes are triggered resulting in the new visuals to be displayed all done using data and data bindings in the Xaml.

For the travel section animated clocks were used and the TimeZoneInfo class provided the ability  to calculate the time in different time zones. Here I used a dispatch timer that was ticking away and then updating the value of the data object. Each of the different time zones were associated data objects of the current location using data binding and INPC meant that we can change the time in the data object and this will trigger the animations used to rotate the hands on the watch.

The watch section has cool interaction where there is a 2 level zoom mechanism, I broke this one down to09_collection_detail1_resize be a ScatterViewItem which wraps a ScatterView. This allowed for an interaction which meant the user could  use a pinch gesture in increase the size of the outer ring and then a second pinch gesture can be used to manipulate the watch being displayed. What I like about this interaction design is that it allows the user to easy move and collaborate with other users interested in seeing the detailing of the watch. More importantly this also meant that I could take full advantage of data binding and strongly typed data templates.

As you may have noticed there is an underlying theme happening here, data and Xaml. For me WPF is really all about your data, get the data structure right that needs to be presented on screen and we can take full advantage of the framework and reduce the amount of C# code we write to a minimum.


The Moodie Report http://www.moodiereport.com/document.php?c_id=1113&doc_id=23335

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4 Responses to “JC Decaux and Tag Heuer Surface Application deployed to Heathrow T5”

  1. Love this work! Could there be anything of this brand experience that the user could take away with them?

    Julian Harris
  2. God love google, very good site. Thanks.

    Tag Heuer Warehouse
  3. Hello there, just doing some browsing for my Tag Heuer site. Truly more information than you can imagine on the web. Wasn’t exactly what I was looking for, but nice site. Take care.

    Diane @ Tag Heuer Warehouse
  4. JC Decaux and Tag Heuer Surface Application deployed to Heathrow T5 – xaml ninja – just great!


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